Showing posts with label Trump Tower. Show all posts
Showing posts with label Trump Tower. Show all posts

Sunday, August 5, 2018

Uncle Rudy Guiliani: Trump’s breakout star

Rudy Giuliani (74 years) is two years older than Donald Trump (72 years) and a fellow New Yorker. Rudy’s age makes him a perfect mentor to Trump. Or just the perfect wing man.

Rudy’s role for Trump seems more bomb thrower than legal advisor. 

Rudy goes out for media interviews and drops the bombs. The bombs reveal some truth about Trump’a actual behavior. Like a defense attorney, he offers his client’s misdeeds before the prosecutors can get to make the accusations:

·     Donald Trump did pay off the Playboy girlfriend…. No big deal!
·     Michael Cohen does have tapes. No big deal! Wait that is a big deal. Cohen's a scumbag.
·     Trump  involved in the Russia meeting at Trump Tower. No big deal!
·     Even if the President colluded, it’s not a crime. No big deal!

Giuliani's rambling, drunk uncle style of communication, is strangely reassuring. I grew up in New York. I recognize the bombastic, circular storytelling of the eccentric relative. Somehow Rudy's rambling narratives feel a little like a TV version of a fireside chat. Giuliani is no FDR but he has some legendary exploits on his resume that make him a venerable, if not always loved, figure. 

Rudy’s Legend

Rudy is the guy who:

·     Took on the Mafia as a prosecutor.
·     As mayor, is often credited with curbing crime in New York City. His “broken window policy” locked up small time offenders and returned law and order to the city.
·     The 9/11 attacks with Rudy Giuliani marching around downtown New York with a dust mask over his face and bringing a sense of calm in the tragedy’s aftermath.

Rudy has the brash style of a New York City, not unlike his boss in the White House. Who could have guessed that the sweet, silent majority of the Flyover States would embrace a cabal of New York City characters? 

The top of the New York heap is—
1) Donald Trump, real estate developer and insult expert
2) Rudy Giuliani, former crime-buster, now flaunts the law and criticizes the FBI and Justice Department.

If I didn’t know better … the spin coming from Rudy Giuliani sounds vaguely like Norm Crosby, the famous double talk comedian. Norm also felt like a dose of normalcy in a world gone mad. 

Norm Crosby revealed day-to-day reality as an illusion. Nothing is as it seems, certainly not if this is the new normal kind of political discourse. 

Rudy now tap dances like a vaudeville hoofer. He doles out spoonfuls of truth  in the middle of Trump's hail storm of lies and distortions. Rudy has been so effective adding to the haze around Trump that the Donald seems content to give him tons of TV time. 

Rudy is the breakout star—the Fonzie of Happy Days in the White House.  

Rudy, like Trump, worked the New York streets and media scene for years. Trump respects that media wisdom and gives Rudy a forum and  his very own screen time. Rudy has a breakout hit in Season 2 of The Trump White House Reality Show. Sarah Huckabee Sanders is the other big breakout star.

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Rudy's detractors make a mistake if they underestimates his media performance. Rudy knows the TV cameras. 

The left finally realizes Trump's ability to weave an "emotional narrative" resonates with voters-- even if his is a hate-filled story. The left needs to learn some storytelling skills with maybe a warmer message. Meantime Trump and Rudy run the airwaves like a bull in a china shop.

Tuesday, August 15, 2017

Trump, New York City and the Tabloids

New York City is the city of a million stories. The
tabloids help explain the rise of Donald Trump: pages full of celebrity gossip, divorce, crime, sex scandals, and scantily clad Page Six girls. Tabloids speak very directly. Like Trump, they have strong opinions, pull no punches but are sometimes sketchy on the details. They go for emotions. Large print headlines jump off the page and many photos stimulate the reader.

We are not talking NY Times, the paper of record. Too intellectual. Trump calls them the “failing New York Times” but secretly wants their approval. Trump rises from the NYC tabloids--the conservative New York Post and the liberal New York Daily News. If it bleeds it leads.

Credit Donald Trump with one sign of genius, his decision to stick with New York City. New York struggled in the 1970s when things looked bleakest—gangs, graffiti, and unemployment. Why did he stay? Trump is a sucker for a story and Gotham thrives on stories. And New York City has many celebrities of various stripes. Trump loves celebrities, more than almost anything else.

And then New York made a comeback. Ironically, immigrants played a big role in invigorating the city. Creative young people returned to the Big Apple, especially Brooklyn. Gentrification followed. Crime decreased. Wall Street’s massive profits trickled down across the city. The Big Apple was back. Trump Tower stood proudly in the middle of the renaissance.

Trump learned from the tabloids. It’s all about exposure and building a brand. All publicity is good publicity. And Trump got a regular gig on television—The Apprentice.

When it came time to run for President, Trump figured out the cable news game better than Hillary. Say outrageous things and arouse emotion. Tabloid newspapers influenced cable TV with its confrontational style. Donald Trump’s oxygen became cable TV. He loves being the performer and the watcher. He digests CNN programs  and reacts. As President, he sealed the deal by mastering Twitter. Trump’s tweets became his own media outlet.

We usually get the President who figures out the media environment more accurately than his/her competition. Trump wanted to be the most famous man in the world. Mission accomplished. Trump now controls the news cycle—24/7. He cannot be moved off of Page One.