Sunday, March 26, 2017

ADHD World: my neighborhood and your neighborhood

Attention Deficit Hyperactivity Disorder-- ADHD, or attention deficit hyperactivity disorder, is a medical condition that affects how well someone can sit still, focus, and pay attention. People with ADHD have differences in the parts of their brains that control attention and activity. This means that they may have trouble focusing on some tasks and subjects.

You may have been diagnosed with ADHD, or perhaps you have a friend who shows an inability to sit still. ADHD is not my natural inclination. I can read a book or enjoy a conversation with a friend without glancing at my cellphone every few minutes, but, like everybody else, I'm fast falling under the spell of an increasingly fast-moving environment.

Remember when the phrase "Breaking News" popped up on the CNN screen about every three months or so? Now all news is "Breaking News" and bursts forth with gusts of energy and alarm. We get treated to the image of Sean "the spiciest" Spicer, seems like every weekday. That's entertainment! Donald Trump,the King of ADHD, tweets at odd hours of the day or night, and lives his life absorbing media off of the television screen.

Remember "No Drama Obama" and the days of relative calm? The whirlwind seemed mainly from Obama's right wing detractors. Now the detractors are in power. The Republicans and, further to the right, the Breitbart crowd, Rush Limbaugh, Mark Levin, Michael Savage, Alex Jones, et al, loved pulling Obama's hide to pieces from the safety of their own broadcast booths. It's so much harder to operate from the Oval Office. But, I'm getting distracted..

Not just a case of right wing/left wing... the social network, the electronic universe, the digital world has raised the rhythm of media to a dizzying pace. And the media environment, as McLuhan explains, is our environment. McLuhan explains that technology has lifted our brains and central nervous systems outside of our bodies-- through cellphones, etc.-- and made us vulnerable. We, you and I, have enlisted our central nervous systems in the electronic vortex and found it extremely addictive. Yes, that's your cellphone calling to you from the desk near your bedpost in the middle of the night.

As a result... all news is Breaking News, we are analyzing Trump's first 100 days after only 56 days, your kids know adult ways and have seen everything about sex by about age 10 while you are catching your Twitter feed, following Facebook friends, reading this blog and, whoops-- Sean Spicer is back with another press briefing. 

Caffeine and internet are the drugs of our era. Opioids, prescription painkillers, are the other drug in town, especially for the white working class in America. That segment of the population has seen their health suffer terribly, dying younger than their counterparts in the black and Hispanic population. 

So the educated classes are drinking coffee, learning tech skills, and studying computer screens, and prospering in this era of digital technology, while the poorer ones numb their bodies and minds from the pain. But one thing we all share-- nobody is capable of getting off the ADHD merry-go-round.

Seems like we're either revved up, on caffeine, or giving up, with opioid numbness. Is there a healthy alternative?

Saturday, March 18, 2017

Electron Don: Trump taps out the obituary of print media (part 2)

March 1969-- Playboy interview with Marshall McLuhan

McLUHAN: The Gutenberg galaxy is being replaced by the constellation of Marconi.

PLAYBOY: You've discussed the constellation in general terms, but what precisely are the electric media that you contend have supplanted the mechanical technology?

McLUHAN: The electric media are the telegraph, radio, films, telephone, computer and television, all of which have not only extended a single sense of function as the old mechanical media did-- i.e. the wheel as an extension of the foot, clothing a an extension of the skin, the phonetic alphabet as an extension of the eye-- but have enhanced and externalized out entire central nervous systems, thus transforming all aspects of our social and psychic existences. The use of the electronic media constitutes a break boundary between fragmented Gutenberg man and integral man, just as phonetic literacy was a break between oral-tribal man and visual man.

Donald Trump's disinterest in print-era structures, including the Constitution, a print document at the heart of the American Republic, makes him an iconoclast and president at the same time. But for how long? He passes up the hallowed document for the latest breaking news from Breitbart or Fox News. Donald's media-dominated worldview announces it's a new world out there baby-- and only the fast survive. Reality changes, new cycles shrink by the day. Today's story disappears before tomorrow, evaporates faster than a Snapchat posting. Somehow we cannot see this world. The electronic world is all around us. We cannot perceive the electronic world, McLuhan states, much like a fish cannot detect the water all around.

Trump as an integral, electronic man-- confident in his own judgement, has shown little respect for the state apparatus-- the bureaucracies with initials like CIA, FBI, NSA-- that are carryovers from the print era. Trump has soundly rejected the expertise of the experts. Those geniuses got us into a mess in Iraq. I don't need no friggin alphabets to tell me what to think... said Trump. He declared war on his opponents-- Low Energy Jeb, Lyin' Ted, Little Marco and Crooked Hillary-- and won. Nobody came up with a single nickname for Donald Trump. Maybe we should call him Electron Don--

Guglielmo Marconi invented the telegraph around 1890 and started us down the electronic path. McLuhan explains, "The age of print, which held sway from approximately 1500 to 1900, had its obituary tapped out by the telegraph, the first of  the new electric media."

Donald Trump tapping out his tweets is very reminiscent of Marconi tapping on his telegraph. Trump may be the best marketer, the best brander and the best Madison Ave marketing man to come down the chute. His mastery of the universe of instantaneous, global communication separates him from the competitors but creates a great sense of anxiety. His name is on everybody's lips. Trump is so ubiquitous that he has become the medium, more important than any message. His mere existence dwarfs the policies, malleable beliefs, and ever-changing, tweeted-out opinions.

Trump has Mafia Don tendencies. He placed Ivanka Trump and Jared Kushner around the table with Angela Merkel, like his kids like were equals to a world leader. Family above everything. La Cosa Nostra...Angela Merkel, sitting on those White House stuffed chairs for a photo op, asked him, "Should we shake hands?" Donald ignored her question. Kind of boorish to ignore a lady. The photographers kept firing away with their cameras. Maybe he was right? Maybe the two leaders shaking hands would make for an awkward pose...

Donald Trump is the master of imagery. He, more than all the rest, understands that politics is no longer policy, but political imagery.  The electronic world is a fast-moving game; brings us all closer together while pushing us into our separate tribal communities-- creating "a crisis of identity," the likes we have not seen since Gutenberg in 1450.

Hang on to your hats, and your cellphones.

Friday, March 17, 2017

Electron Don: Trump unlocks the media environment (Part 1)

March 1969-- Playboy interview with Marshall McLuhan

PLAYBOY-- Would you describe the detribalizing process in more detail?

McLUHAN-- The electronically induced technological extensions of our central nervous system, which I spoke of earlier, are immersing us in a world-pool of information movement and thus enabling man to incorporate within himself the whole of mankind. The aloof and dissociated role of the literate man of the Western world is succumbing to the new, intense depth participation engendered by the electronic media and brining us back in touch with ourselves as well as with one another. But the instant nature of electric-information movement is decentralizing-- rather than enlarging-- the family of man into a new state of multitudinous  tribal existences. Particularly in countries where literate values are deeply institutionalized, this is a highly traumatic process, since the clash of the old segmented visual culture and the new integral electronic culture creates a crisis of identity, a vacuum of the self, which generates tremendous violence-- violence that is simply an identity quest, private or corporate, social or commercial.


McLuhan says a mouthful there; you could compose a PhD degree thesis for a Communications Studies program on the basis of the single paragraph from the Playboy interview. It took me several years to make sense of McLuhan's ideas. And I urge you to read the entirety of the Playboy interview as a first step to understanding his profound and exciting explanation of our world.

Unbelievably, the Communications Departments across the country ignore McLuhan. McLuhan's brilliant  theories helped create those departments. Imagine a Protestant theological seminary refusing to mention Jesus Christ! Communications Departments across the country leave Marshall McLuhan off the curriculum-- though he explains the modern media environment far better than any other theorist before or since. Okay, that's my personal axe to grind.

Trump is the word on everybody's lips. He dominates the news. He dominates late night talk show comedians. We have never seen anything like it. The media studies him with disdain or disbelief, but the media and the journalists rarely look at Trump in context. What makes him different as a candidate-- and now as a president? He maximizes the present-day conditions, the vortex of electrons circling the globe at the speed of light.

Trump was willing to be interviewed by every single media outlet at the outset of his campaign. Hillary Clinton was cautious and measured, planning her every move with the help of pollsters and advisors. Trump seemed to shoot from the hip, answered questions in the moment, said outrageous things and blurted out what seemed to be terrible gaffes. He didn't respect war heroes, violated Republican orthodoxy on social programs, and Republicans howled he was too much the liberal--didn't really seem that religious himself and had even promoted Democratic politicians in previous elections. These print era shibboleths meant nothing to him.

Trump is not a member of the literary class. He is not a book man. Trump is a salesman-- and salesman read environments and understand people. Trump is good on his feet. He moves better and more quickly than the average man, far better than election pollsters and  political party hacks. He made himself a one-man campaign organization. How did he do it?

Trump instinctively understood the electronic world that McLuhan references above. He had television experience. He was a subject of the New York tabloids and grasped "all publicity is good publicity." Twitter enabled him to go around the media, but actually his entertainment value earned billions of dollars of free media during the campaign wars. Nobody can figure out how he did it? Was it the help of the Russians? Was it the new populism?

Trump never read McLuhan, but as a savvy salesman he could see the new media environment allowed him a way in. The New York Times appeals to the literate man. He calls them "the failing New York Times." In a sense he is correct, print media struggles mightily to keep up with the lighting- fast electronic environment.

Trump as an integral, electronic man-- confident in his own judgement, he has shown little respect for the state apparatus-- the bureaucracies with initials like CIA, FBI, NSA-- carryovers from the print era (1450-1900) initiated by Johannes Gutenberg with the invention of the printing press. (See Marshall McLuhan's masterpiece-- The Gutenberg Galaxy).

Trump has soundly rejected the expertise of the experts. Those geniuses got us into a mess in Iraq. I don't need no friggin alphabets to tell me what to think... said Trump. He declared war on his opponents-- Low Energy Jeb, Lyin' Ted, Little Marco and Crooked Hillary-- and won. Nobody came up with a single nickname for Donald Trump. Maybe we should call him Electron Don--for, as McLuhan says, we have left the Gutenberg galaxy for the constellation of Marconi. Guglielmo Marconi's invention of the telegraph, explains McLuhan, ushered in the world for the world of electrons (1900-present).

Trump appears positively iconoclastic in his disinterest in print-era structures, including the Constitution, a most important print document to the creation and health of the American Republic. But for how long? He passes up the hallowed document for the latest from Breitbart or Fox News.

(Next post-- will continue this discussion)


Thursday, March 9, 2017

Identity Quest: what the hell is happening here?

Because something is happening here...
But you don't know what it is
Do you, Mister Jones?

Ballad of a Thin Man
Highway 61 Revisited-- 1965
by: Bob Dylan

Right now it's not just Mister Jones that's feeling the heat of confusion. Madness seems to be flying around everywhere-- like pizza pies at a Papa John's kitchen on Super Bowl Sunday. How do we explain all this angst, so much sound and fury, so many Breaking News stories, wild tweets, counter-tweets and retweets. The talking heads have their hair nicely coiffed but there constant stream of words has taken on a new frantic quality, like the fabric of society is splitting faster than a fat man's pants after a 12-course meal. But the meal everybody is over-eating is the words racing across the glove: Brexit, Trump, building a wall, refugees, Muslims, hate crimes, racism, trolls, alt-right, Dems, GOP, Russian conspiracy, CIA, FBI, national debt, interest rate, student loans, Obamacare, Trump-don't-care, Edward Snowden, Chelsea Manning, bathrooms, New York Times, Beyonce, Lady-let's-all-go-Gaga, transgender, mind bender, hacker, and the beat goes on... But something's different.

The speed has moved up a few notches. The news cycle got shorter. We used to move at 33 1/3 rpm and now we're doing more than 45 rpm. Every face is turned towards their cellphone. Maybe future humans will have gracefully flowing fingers, with tiny points, the better to hit the keys with?

In times like this we should all turn to Marshall McLuhan. An easy entry point is his Playboy interview from March 1969. Google it. UC Davis has the text of the interview in pdf format.

McLuhan, as always, explains the powerful transition from the printed word (Gutenberg technology) to the age of electronic media. Therein lies the key to the kingdom-- the kernel of truth to explain the illusion we live in today, the vortex of electrons circling the globe thanks to satellite technology.

McLuhan described Fidel Castro as a new national leader of the television era:

"For one thing, it's creating a totally new type of national leader, a man who is much more of a tribal chieftain than a politician. Castro is a good example of the new tribal chieftain who rules his country by a mass-participational TV dialog and feedback; he governs his country by camera, by giving the Cuban people the experience of being directly and intimately involved in the process of collective decision making."

Does that ability to govern by television remind you of anybody? There's a new guy in town with a similar flair for mastery of electronic media. This guy has a more recent technological device in his hand, called a cellphone, but also communicates "directly and intimately" with his audience and creates a sense of "collective decision making." Yes, that would be Donald J. Trump and his weapon of choice is a cellphone and a Twitter account-- with 20 million followers. And Trump, despite his words to the contrary, is no enemy to television. Remember, he was the candidate available for every interview with every news outlet. And then Twitter became his ace in the hole.

So, don't be surprised if you find that you're flipping your whig-- suffering an identity crisis. You feel so close to everybody...  to close... it's like you're in love but, then again, you're alienated from half the world too and hate their guts. Mr. McLuhan has a solid explanation. I'll end with an extended quote from McLuhan since Marshall says it best.

PLAYBOY: Would you describe this detribalizing process in more detail?

McLUHAN: The electronically induced technological extensions of our central nervous system, which I spoke of earlier, are immersing us in a wold-pool of information movement and are thus enabling man to incorporate within himself the whole of mankind. The aloof and dissociated role of the literate man of the Western world is succumbing to the new, intense depth participation engendered by the electronic media and bringing us back in touch with ourselves as well as one another. But the instant nature of electric-information is decentralizing-- rather than enlarging-- the family of man into a new state of multitudinous tribal existences. Particularly in countries where literate values are deeply institutionalized, this is a highly traumatic process, since the clash of the old segmented visual culture and the new integral electronic culture creates a crisis of identity, a vacuum of the self, which generates tremendous violence-- violence that is simply an identity quest, private or corporate, social or commercial.

There you have it-- read the whole interview, Mister Jones... 'cause I guarantee you're gonna like it.