Showing posts with label NBA. Show all posts
Showing posts with label NBA. Show all posts

Monday, February 5, 2018

LeBron James meets his Darkest Hour



In 1940 England met its darkest hour. Winston Churchill rallied the British people to fight the Nazis with the sacrifice of "blood, toil, tears and sweat."

LeBron James faces something similar. Okay, it’s not life and death. This is the NBA not World War II. But LeBron James, superstar leader of the Cleveland Cavaliers, has been called upon to lead his team from the depths of depression, The Cavs have experienced a spiritual meltdown—and its under LeBron’s watch.

I learned about the Cleveland Cavaliers meltdown in their game with the Houston Rockets. The Cavs got whipped by an embarrassing score of 120-88 a few nights ago.

The Cavs massive loss to Houston Rockets revealed the dispirited Cleveland team has serious problems. The fans feel immense respect for LeBron James He brought the city a NBA championship in 2016. This put an end to a 52-year professional sports title drought.

LeBron won back Cleveland fans and the entire city when he returned to Cleveland after winning back-to-back championships with the Miami Heat. Lebron was praised as a societal leader. He wanted to return to Ohio, his home state, to help lift the morale of the citizenry.

LeBron showed selfless devotion to a cause beyond himself with his decision to return home. And the he led the team to a NBA championship in 2016. That achievement elevated King James to near Saint status. But being King is not bad.

LeBron’s past glories add greater angst to the struggle happening now Cleveland. The Houston game felt like a blowout from the opening minutes and stayed that way the entire game. The Rockets superstars, James Harden and Chris Paul, put on an offensive show. The Rockets looked like the Harlem Globetrotters with the game almost won from the opening tap.

LeBron James experienced naked humiliation in front of the home crowd. Cleveland had no defense. They had no defense. They looked out of sync and over-matched in every aspect of the game. But the secret was in the team’s body language—and that included LeBron.

LeBron's nonverbal cues showed a auperstar looking disoriented at the very place he usually dominates the competition. LeBron is the one who takes over games. Against the Rockets he seemed vanquished. His troubled expression showed a frustrated man with a sense of desperation. One of the announcers, Jalen Rose, wondered if the Cavaliers team have become toxic.

And maybe the most troubling... as the Cleveland team broke from a huddle LeBron spoke a few inspirational words to his teammates but concluded with strange advice: “Be in the moment… Enjoy the moment.”

The breaking of the huddle to New Age self-help phrases shocked me. If a NBA guy playing in an ESPN televised game for a national audience is not already “in the moment” you have to wonder where they are…

If LeBron is going to have his Winston Churchill moment he will transform toxicity into team play.

Makes you wonder about LeBron himself. He may be thinking beyond Cleveland. LeBron’s mojo for Cleveland may be gone. He took on a lot to become a societal leader, maybe too much even for a bionic superhero, a star like no other.

Lebron playing for another team! In another city! Another state! A change could bring welcome relief. LeBron... 33 years old. Late career. Lebron has to find a way to make basketball fun again. Not like that Rockets game.


Monday, August 21, 2017

NBA and Comish Adam Silver: “Breaking Greedy” with Jersey Ads

The NBA (National Basketball Association) has decided to institute a new marketing concept, jersey patches on uniforms advertising corporations who pay for the rental space.

Soon your Boston Celtics will be the GE Boston Celtics. General Electric has won the right to put the GE logo on the green and white Boston uniforms. General Electric wraps its corporate arms around the legacy of Bob Cousy’s and his behind-the-back passes. Instead of thinking about Bill Russell’s 11 championships and his titanic battles with Wilt Chamberlain you are forced to try and wash the GE logo out of your mind as the players dash down the court.

Memo to Adam Silver, the NBA commissioner:

Basketball is not NASCAR. Men driving high-powered automobiles around a track cannot compare to guys in gym shorts and undershirts creating magic with a basketball.

James Naismith invented basketball at the Springfield, Massachusetts YMCA in 1891 with a peach basket placed exactly ten feet above the ground and 13 rules. The rule book has expanded but the game remains essentially the same. Basketball did get re-invented by kids in the urban playgrounds of America. African-American players increased the speed of the game and moved much of the action “above-the-rim.” The static set shot was replaced by the jump shot. The game has benefited from these changes.

NBA teams represent a geographical entity—New York, LA, Philadelphia, San Antonio, etc. and usually have a second name related to the location of the team—Knicks, Lakers, 76ers, Spurs, etc..  The jersey ads add a third identity.  In Philadelphia’s case the corporate connection is StubHub. Fans, no doubt, will get a warm feeling inside, seeing a StubHub patch added to their uniforms. Most amazing—these teams are whoring out their enterprises out for a mere $15-20 million per year and the league stands to wring an additional $100 million to their coffers. The teams can compete to pay their millionaire players even more money.

I’ve heard the rationale that the patches are small and really don’t make that much of a difference.  The fans do not seem enthusiastic about the change. Mr. Silver, please consider going even further and eliminate the jersey patch concept altogether.

The negative impact of the jersey patch, though invisible, is profound. Basketball, a child’s game developed into an art form, should be left intact and pure as invented and re-invented. Corporations played no role in making basketball the magnificent game we see today —epitomized by the graceful, magical dance of a Steph Curry drive to the basket or a flick of the wrist jump shot.

The NBA swims in so much capital that second level players have been signed to huge contracts.  We are forced to wonder why the untold millions already being raked in by this very popular sport had to be raised to a higher level of profit… Maybe it’s just a case of too much is just never enough.

 Team                                           Sponsor

Philadelphia 76ers                      StubHub
Minnesota Timberwolves         Fitbit
Orlando Magic                            Disney
Brooklyn Nets                             Infor (software)
Sacramento Kings                      Blue Diamond Almonds
Utah Jazz                                     Qualtrics
                                                      (5 for the Fight Foundation)
Boston Celtics                              GE
Cleveland Cavaliers                    Goodyear
Toronto Raptors                         Sun Life
Milwaukee Bucks                       Harley Davidson
Detroit Pistons                            Flagstar Bank
Denver Nuggets                          Western Union




Tuesday, June 21, 2016

LeBron James: America's Bravest Politician

LeBron James, 31 years old, a 6 ft 8 in basketball superstar for the Cleveland Cavaliers, may just be the bravest politician on the American landscape.

LeBron James began his career as a Cleveland Cavalier but departed the team with the goal of increasing his chances of winning a NBA championship. He famously conspired with Dwayne Wade and Chris Bosh to sign with the Miami Heat. LeBron James, Wade and Bosh won several NBA titles  (2011-2013) with the Miami Heat but the success never completely silenced the critics.

LeBron James then made a gutsy, selfless decision-- he would return to Cleveland with the goal to win a NBA championship for a city that had not seen a championship since the Cleveland Browns won the NFL championship in 1964. Seems like James wanted to bring a measure of joy and pride back to his home state of Ohio!

LeBron paid a price for his quixotic goal. The pressure he felt surfaced when tears rolled down his face a few nights ago, the 7th game won and the championship earned.

How many politicians have put their career on the line to achieve such an daring goal-- one with stakes so high and chances for success so unlikely? Don't underestimate the odds against success. Just a few weeks ago... the Golden State Warriors seemed to be a dynasty, a juggernaut of superstar players. The Warriors had just completed a record-breaking season of 73 wins.

LeBron James made an audacious choice when be bet on himself and the city of Cleveland. Those of us of a certain age.... recall quarterback Joe Willie Namath's guarantee of a Super Bowl victory for the New York Jets of the upstart American Football League. LeBron never guaranteed a NBA title-- because such a guarantee would have been shaky at best. His achievement surpasses Namath and the Jets-- bringing to an underdog city, not just an underdog team.

Here's to King James or maybe President James or Senator James... a political leader in an era when sports/entertainment/politics all blend to a single entity. A politician is supposed to represent and support a geo-political entity-- like the state of Ohio. LeBron James raised the morale of a city and entire state. Sure he achieved his goal by using basketball talent and willpower but he achieved something akin to a political victory for his constituents.

Kanye West, a music talent, joked about a plan on running for president-- but when did Kanye do something for somebody else? LeBron James should be the one to consider politics as his Plan B career.