SUVs, Scooters and Survival

GM cut 15,000 jobs this week. Said nobody wants to buy sedans any more. That’s why they’re closing factories in Michigan and Ohio and Ontario, Canada. They have no market for their Impalas, Volt, etc..

Ford Motor Company is also getting out of the sedan business. They have no market for the Taurus, etc.. 

People want to drive big SUVs, built on truck chassis, and pickup trucks have always been a staple down here in Texas. 

I see a lot of super-clean pickup trucks—Ford F-150, Chevy pickups and Dodge Ram pickup trucks. These pickups with not a single scratch in the bed and a pristine paint job indicate a lot of white collar guys with no calluses on their hands buy pickups. Many of these wannabe cowboy wish to stay connected to their salt-of-the-earth roots. Just an observation…

But, now it seems soccer Moms need to a SUV to ride high and have enough steel to make mom feel safe. Kind of like the Cold War weapons escalation from the 1960s. Soviet Union has 50 nukes, we Americans need 100 nukes. 

Translate the Cold War to the Car War escalations of today’s consumer. You get a big car, I need a bigger car, now I need a truck (SUV).

However, I do seen sedans on the road—and most seem to be either European of Japanese. Toyota sells tons of cameras. High end sedans still have appeal. Look at all those Audi and Lexus sedans zipping down the highway. GM and Ford do not bother to address this side of the equation. Their strength is building pickup trucks and SUVs and they are sticking to it.

The scooter phenomenon is a counter-weight to the rise in truck popularity. The city streets are now littered with scooters—magically arrived from some corporate source—ad placed on the sidewalks for all to consider. A credit card app gets the scooter moving. The brave then stand astride the scooter and take their chances on transportation sans protection. 

This very interesting scooter development parallels the increased use of bikes, also a risky pursuit, on our fast-moving public streets. Bikers mostly feature helmets and some use proper illumination at night. 

Scooter and bike people may be making a grand effort to save the planet. They will give you alternative explanations but I think the core idea, “let’s pollute less,” exists behind their transportation choices.

The New York Times has been tackling global climate change as a major target of their publication. I immersed myself in the recent article, “The Insect Apocalypse Is Here.” 

Here is the link:

https://www.nytimes.com/2018/11/27/magazine/insect-apocalypse.html

Do not let the title fool you—this is a human apocalypse, generated by mankind and foisted on all living things. The numbers of insects has declined significantly. Many other species have declined also.

The decreased insect population saddened me. We have all experienced the plenitude of nature. Maybe you have been in an apple orchard at harvest time? I have seen massive pecan crops on good years in Central Texas. 

Nature is no respecter of modest bounds. The California wildfires show us Nature’s limitless strength. Yet we have managed to throttle nature and toss it into an emergency state, a state with the intensity of cars racing headlong down the freeway, hell bent to get to work on time.

Mankind’s ambitious, restless personality, set on survival and prosperity and domination, has dwarfed even the Eden we were born into it. Look at Mars for alternate housing. Not good!

If you love the planet and share even a modicum of goodwill for all the other species, the Times article should get your attention.

American Objects of Affection: (shared by Left and Right)

                                                                                 

Americans seem very convinced a cultural war between the left-wing and right wing ruins any chance for peace and civility in the public discourse. Balderdash! Bunk I say… for Americans from across the political spectrum share a fondness of many of the same things.

Top 3 things Americans love:

1)  Cars

2) Air-conditioning
3) Cellphones

The Top 3 may seem so obvious as to be not worth mentioning. People in many countries may also love cellphones (laptops, iPads etc/), cars and air conditioning. The less prosperous populations often do not have access to these luxuries.

The Top 3 are not considered luxuries by most Americans. The American populace, left or right wing, feel they must have these commodities. We take them for granted like the air we breathe. 

Cars and Trucks:

The rural American, identified as Donald Trump voters, likes the pickup truck the bigger and more expensive the better. 

Pickup Trucks (Trumpers like): 

1)    Ford F-150

2)  Chevy Silverado

3)  Dodge Ram pickup

Fortunately, American car manufacturers produce well-built pickup trucks. You can buy American, feel good about it and get a great truck. 

Pickup Trucks (Liberals like)

A guy who drives a Toyota Tacoma may just be a liberal. Even left-leaning, bleeding hearts, enjoy the macho feel of a big, steel pickup truck.

SUVs (Obama Liberals like)

1)   Subaru

2)  Lexus RX 350

3)  Honda CRV

Liberals profess a passion for the have-nots but often drive SUVs that prove they “have” plenty. The SUVs listed above tend to be expensive and Japanese-made. Maybe the international flavor of a Japanese-made vehicle appeals to liberals love of globalism? These wonderfully built vehicles cost a hell of a lot—but so do the fancy versions of the pickup trucks listed above.

Right wing Trumpers and left-wing Barack Obama lovers don’t fret about global warming when they turn the key to their ignition. 

Henry Ford turned us on to car ownership with the Model-T cars he mass-produced from 1908-1927. America has never been the same. Ford built the car at a price the average man could afford, even those working on the assembly line.

Ford revolutionized car production with his assembly line. His business genius allowed him to recognize the advantage to making a car affordable to the rising middle class. Henry Ford’s marketing genius got us hooked. The driving habit has been with us for a century. Doesn’t matter your political persuasion—everybody likes having a car/truck.

Air Conditioning

Air conditioning got invented by Willis Carrier in 1902. You might say that air conditioning brought the North and South together-- with the arrangement that Northerners could now more readily handle the worm temperatures of the South.

"The introduction of residential air conditioning in the 1920s helped enable the great migration to the Sun Belt in the United States." (Wikipedia)

Chilled air is so prevalent everywhere in the South and Western United States as to be invisible. You walk into a restaurant, movie theater, super market in Texas, where I live, and feel your just stepped into a produce cooler or a meat locker. Everybody demands central air conditioning, or AC/  We hardly get a winter down here, except indoors, where man has created his own climate. The entire spectrum of voters, from Trumper to Obama supporter, votes “yes” when it comes to air conditioning.

Cellphones

We get even more agreement on the cellphone. Most everybody wants an iPhone. Samsung phones are popular too.

Cellphones can be seen in every hand, from  alt-right believers to their Antifa adversaries. Apple owns the world because left, right and everybody else loves the iPhone. We all have computers in our hand, a luxury valued by all—right or left.

We may be more alike than we care to admit. 

My Starbucks Obsession

I don't feel loyalty to too many corporations. I like driving my 2004 Lexus sedan with 164,000 miles on it.

Food is important. I buy healthy food at the Whole Foods Market. As far as beer and tortilla chips-- no preference really.

As far as fashion, I find most of the great brands get the job done-- Ralph Lauren, Tommy Hilfiger make quality clothes. I came across a French company that makes shirts-- Marithe and Francois Girbaud-- by finding fantastic used shirts at Thrift Shops. Just went to the girbaud.com website and see the new clothes cost 200 Euros and more!

I've had good luck with Rockport shoes. I worked as a waiter for many years and the Rockports provided good foot support. Never buy second hand shoes!

And, like almost everybody else, I'm a fan of Apple products. I'm typing on a MacBook laptop. My phone is a Samsung.

Guess I have more brand loyalty than I realized. Nobody  really functions in this world without turning to corporations for survival-- food, clothes and entertainment. That's the West anyway.

We have everything at our fingertips. Just admit it. Life is good even with Trump in office.

But Starbucks stands out for me-- my coffee shop of choice, even with all the excellent cafes in my neighborhood.

The reasons I like Starbucks:

1) Good coffee
2) Made precisely so almost always perfect on the espresso drinks
3) Comfortable setting-- high ceilings and naturally well-lit with big windows always part of the architecture.
4) Starbucks Gold Card. My adding cash to my gold card I somehow don't notice the cost of my coffee drinks. It's a poor man's Gold Card but you do earn some free coffee drinks along the way.
5) Like the mermaid logo-- not sure why this adds to the experience?
6) Like the lingo-- tall, grande, vente for small, medium and large drinks.
7) Rest, read, restore, recuperate-- Starbucks is a corporation that will provide you a comfortable place to sit and read or to converse with a friend.

The key to my Starbucks loyalty has to be #7--

Despite their large volume of business, Starbucks customers move in-and-out, and room exists for people to sit down, read the newspaper, study the contents of their cellphone, or share conversation and conviviality with a friend.

The Super Bowl ads will use all manner of cleverness to attract me to their product.  Maybe Starbucks will have an ad? I hear they cost $7 million dollars for a 30 second spot.

Sure I'm set in my ways. And Starbucks is at the top of my list.