Stop Making Sense... for the game has changed.
It may be worth mentioning ... with the computer there has risen the possibility of extending consciousness itself as a technological environment. If this is to be done, it cannot be done on the basis of any existing notion of rationality.-- 1971 (Marshall McLuhan)
Marshall McLuhan died in 1980 but remains the only man who understands the computer/ internet age, an age he predicted with absolute accuracy. McLuhan knew that computer technology would shift the individual's "central nervous system into the electro-magnetic technology, it is but a further stage to transfer our consciousness to the computer world as well."-- 1964.
That means your brain and central nervous system are right there in the cellphone you are grasping. You have uploaded your thoughts and emotions into Facebook, Snapchat, Instagram and Twitter. You are vibrating with the universe. The world is one big city. The global village... as McLuhan so aptly named this world we now inhabit. You, and all of us, and Trump, our tribal leader, are family.
So this new world has you scared. We are all sitting around the electronic campfire and people are shouting weird things into the air. These thoughts, the fake news, the insane fears, the terrorism, the 11 year old boy in the Bronx using a knife to protect his mother from an intruder to their apartment... all of that, along with the Kardashians, Sean Spicer, Melissa McCarthy, etc., all spinning around your brain and spinal chord thanks to that powerful computer in your hand. You are the right, you are the left, you are all of it.
And most prevalent of all images is the image of Donald Trump, that orange-haired image has been burned into your consciousness. His name is on everybody's lips. The cable news follows his every exhalation and exultation. You wince-- how did he work himself into your consciousness? You and I are Trump.
I notice that Trump remains ahead of the men and women of the news. They are stuck in the print era like newsmen out of the screwball classic His Girl Friday. All they lack are Cary Grant's fedora and the clever lines of dialogue. The television newspeople-- still called "the press"-- struggle to find rationality in Donald Trump's ravings and whine about fake news and alternative versions of reality. The game has changed and Trump rubs it in with references to "the failing New York Times."
The New York Times worldview, the serious, sober reporting from the Gray Lady, falls to pieces in the lightning war of electrons-- the all spin, all the time world in which we presently live. If you are waiting for Truth... fuhgeddaboutit.
Truth has given way to theater and image-making. Trump knows it and discovered it from his experience with the New York City tabloid newspapers-- not the New York Times.
Every day another drama-- just like the tabloid covers of the New York Post (conservative) and the New York Daily News (liberal).
The difference between now and just a few years back is the depth of our involvement. The Social Network has us all involved. And it moves at the speed of light. Just ask Bill O'Reilly. The master of the "No Spin Zone" got spun like a top and left by the curb by Fox News. I don't think O'Reilly got fired because Rupert Murdoch and his sons found new moral convictions about the rights of women. The global village decided to shun O'Reilly. Twenty-first Century Fox quickly jumped aboard.
The Fox News empire knows that the electronic network electrocutes quickly. They didn't have time to take a poll-- they stuck their fingers in the air and felt the electronic wind blowing hard against O'Reilly's bullying, sexist tendencies. They didn't want to piss off a whole gender-- and O'Reilly hit the road, $25 million in his pocket to ease the pain. And, in some strange way, we feel Bill's pain. After all, we got to know him so well.
An external consensus or conscience is now as necessary as private consciousness.-- 1964 (Marshall McLuhan)
references:
The Talking Heads album-- Stop Making Sense (1977)--
McLuhan quotes from Essential McLuhan (1995)-- p. 296.
"Piss off a whole gender..."-- this line taken from Aziz Anasari's monologue on SNL
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