This week is SXSW conference in Austin, a gargantuan of a successful idea from the Lewis Black mindset, the editor of the Austin Chronicle, Austin's free alternative newspaper. To all things free many gifts are bestowed. Try figuring out the magic of SXSW and what a catalyst, aphrodisiac-like attraction the event has become for the movers and shaker-bakers from every coast, hill and valley. My thought is that calling Austin the "Live Music Capital of the World" helped ignite the magic. When you can name it, then you claim it. The genius who invented "Live Music Capital" sparked the thing and SXSW, a play on the Hitchcock film title, "North By Northwest," was also marketing genius. Lewis Black, a movie maven, was an RTF grad student at the University of Texas in an earlier incarnation. RTF means Radio-TV-Film for the uninitiated and SXSW means South By Southwest. SXSW began as music festival and now has three parts-- interactive, film, and music-- a sturdy three-legged stool if there ever was one.
The most controversial element so far occurred at the Interactive portion (computer people) of SXSW. Some company, how's that for a generality, hired homeless people to act us wireless hot spots, which as I understand it means they provided places, like human towers, where you could get wireless access to the internet. Some said the idea was piss poor, underlining the narcissism of high-powered techies who have the illusion that life begins and ends with them. The rest of the people are carbon life forms. Others liked the idea that the homeless people had been included on some level. Talk about a digital divide! I'll look at my laptop, smart phone etc. while you just hold that lamp.
Oh well, some things are so reeking full of irony that you can hardly comment, they comment on themselves. But there was something very allegoric about the whole issue, an Aesop's Fable of sorts. There once was a man with a laptop computer and another man holding a microwave antenna....
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